Culture, And, By Luigi Pirandello - 1789 Words

Culture, and subculture, posses a certain intrinsic value which is often learned through immersion –imperative in understanding one’s psychological foundation. Society possesses a preconceived idea of what is normal due to years of experience and reform. This process has led to conflict between cultures in regards to the definite definition of â€Å"normal.† However, can one derive a definite definition of culture? Although, culture is something that we are born into, we have the power to decide to leave the culture for another – accepting the risk of not ever finding our cultural identity. The argument of whether culture is inherited or learned, the theory of cultural determinism, and the ways in which these concepts conflict with culture in short stories, such as â€Å"Blue Winds Dancing† by Thomas Whitecloud, and â€Å"War,† by Luigi Pirandello, are discussed in the following essay. Culture When considering the connotative meaning of culture, often known as an identifying factor in a family, organization, or society, it can be rather simple to experience disconnect with rationalism. The concept of culture – complex and subjective – has been a paramount topic throughout history due to the curiosity, growth, and sprawl of populations. In modern era, an important idea to note resides in the fact that culture is not a term which is locked-in by political borders. Rather, culture exists as the embodiment of a group’s beliefs, experiences, and behavior; as well as the contrast apparent inShow MoreRelatedAnalysis Of Heidi s The Great Gatsby 2003 Words   |  9 Pagesto finally see both sides of herself allows for the climax to occur. Heidi s situation is also ironic since she is able to laugh at herself despite her insecurities. To create irony, the self can choose not to take its own creation seriously (Pirandello, On Humor 6-7). This approach to life keeps Heidi from giving up on herself and assists in making her a dark comedy protagonist instead of a tragic figure. Skepticism is also a factor in The Heidi Chronicles since the spectator is set upRead MoreAnalysis Of Harold Pinter s The Lover2155 Words   |  9 Pagesmeaning is carried by a system as a whole. In this sense, each play, relates to other plays as a system and this system , in turn, intersects with other systems of literature , nonliterary performance , other art forms (both high and low), and culture generally(17). Richard Hornby gave five distinct techniques that may be found in metatheatre. These include, ceremony within a play, role-playing within a role, reference to reality, self-reference of the drama, and play within a play. In MetatheatreRead MorePostmodernism in Literature5514 Words   |  23 Pagestotalizing mechanisms extends even to the author; thus postmodern writers often celebrate chance over craft and employ metafiction to undermine the authors univocal control (the control of only one voice). The distinction between high and low culture is also attacked w ith the employment of pastiche, the combination of multiple cultural elements including subjects and genres not previously deemed fit for literature. A list of postmodern authors often varies; the following are some names of authors

De-icing operations at Minnesota Saint Paul Free Essays

string(104) " consequences the squad would travel one or multiple phases back in order to polish their old purposes\." Executive Summary This study explains the consequences of research into how de-icing operations at Minnesota Saint Paul could be improved. The findings were that this airdrome should utilize a combination of infrared warming and antifreeze crop-dusting in order to defrost aircraft in a fast, safe, cost effectual and environmentally friendly manner. The de-icing procedure is called the â€Å" thrust through method † and this study has backed up its probe through elaborate computations and the usage of a determination matrix to compare the benefits of the thrust through method against utilizing others. We will write a custom essay sample on De-icing operations at Minnesota Saint Paul or any similar topic only for you Order Now Although there are some jobs such as its comparatively long payback clip of 2.5 old ages, plus risk the airdrome may hold to pay license fees due to patents on the engineering, the benefits of the thrust through method outweigh these drawbacks. One ground for this is that after the payback period the airdrome will do an one-year economy of about $ 7,080,000 Introduction Rationale for the research The procedure of taking ice, hoar or snow from the surface of an aircraft is known as aircraft de-icing. This is an indispensable process because if these substances accumulate on an aeroplane they will magnify the retarding force force that the plane experiences. This will cut down the ability of its wings to bring forth adequate lift force to let it to take-off or tactic whilst in flight. Besides, harm could be caused if a big piece of ice dislodges from the plane and hits sensitive constituents like its engine. This could take to riders losing their lives in a clang and others losing their belongingss. The Federal Aviation Administration, FAA, modulate all major civil air power operations in America. One of their regulations is that aircraft must be free of ice before takeoff and during flight. Background This study uses Minneapolis Saint Paul ( MSP ) airdrome, Minnesota, as its primary instance survey. This is because aircraft at this airdrome often needs to undergo make up one’s minding as a consequence of the cold clime before, during and after winter in that part. MSP airdrome spans 3,400 estates, has five tracks, five de-icing tablets and â€Å" served more than 32 million travelers in 2009 doing it 15th in the United States andA 30th in the universe in footings of figure of riders served yearly. † ( MSP Airport, 2010 ) De-icing is presently carried out at MSP airdrome by operators who spray an ethylene-glycol based aircraft de-icing fluid onto planes. Storm H2O drains to roll up the waste fluid, before it is transported by a truck to a recycling installation to be treated. It needs intervention because its high Biochemical Oxygen Demand ( BOD ) makes it harmful to the environment. Research Aims and Aims This probe aims to happen a method and chemical to utilize for de-icing planes which is more environmentally friendly, cheaper and faster than that which is presently used in MSP airdrome. It should be a â€Å" entire solution engineering † which eliminates/reduces all the jobs that the current de-icing method causes without bring forthing damaging side effects. These purposes will be achieved by finishing the undermentioned aims: Identify a replacement de-icing fluid which has the same/better de-icing functionality but costs less and is safer than the one presently used in MSP airdrome. Find a better manner to recycle the waste de-icing fluid Ensure that the new utility chemical allow de-icing fluid to be recycled Find another manner to take snow from aircraft GENERIC DESIGN PROCESS Administrations frequently use a generic design procedure as they turn a merchandise thought into a manufactured point. Using a systematic, good organised designed procedure helps to cut down the research and development clip that a fresh merchandise experiences. The design squad for this undertaking used a generic design procedure and the actions that they took at each phase are detailed below: Merchandise Planning – First the squad used merchandise planning to assist do that dependable and valid research was carried out directly off. This started this by keep backing a treatment in which they clarified the purpose and aims of the undertaking. Then they identified their strengths and failings in relation to these aims to assist them take which responsibilities they were responsible for. Finally they agreed upon timescales in which to accomplish each aim. Designation of Customer Needs – Customers demands guided the squad ‘s merchandise inventions that were found. The squad held interviews with a representative from each major stakeholder group in the air hose industry, such as the air hose director and spray operator, to let them to voice their demands. This made it easier for the squad to put merchandise specifications and design a merchandise that they would O.K. . Constitution of Product Specifications – The client demands were ranked in order of their importance. The rank of each demand was relative to a weighting, tungsten, which was later used in a determination matrix. This information was used to bring forth merchandise specifications which were further defined utilizing prosodies. Coevals of merchandise thoughts – A insight was held to bring forth merchandise thoughts. This was utile because it encouraged the squad to construct thoughts on top of one another. From this they saw similarities between thoughts and linked some of them to specify a entire solution engineering. Choice of merchandise thoughts – A determination matrix was used to quantitatively compare the importance of each client demand in relation to the merchandise thoughts. The merchandise with the highest mark was selected for proving. Testing – The entire solution engineering was further evaluated in footings of its public presentation and economic viability. Because it was really good its specifications were was sent to industries so that they could construct a paradigm. Figure 1 – An illustration of the generic design procedure Figure 1 illustrates the merchandise design methodological analysis which begins with merchandise planning and ends with proving and industry. The flecked lines show that if one phase of the design procedure did non give advantageous consequences the squad would travel one or multiple phases back in order to polish their old purposes. You read "De-icing operations at Minnesota Saint Paul" in category "Essay examples" Then they would progress through each phase of the procedure once more until they reached the concluding testing and fabrication phase. This process of measuring and re-assessing merchandise developments ensured that hapless designs were eliminated or improved before they reached the testing and industries phase. Need Assorted clients have an involvement in aircraft de-icing operations ; these persons are referred to as stakeholders. The success of this venture will depend on how good it meets the demands of these persons. Hence, the squad evaluated each stakeholder ‘s demand utilizing an interview and ranked it harmonizing to its importance. Information Gathering The stakeholders were identified on the footing on who will pay for, sell, usage and run the de-icing engineering, these included air hose pilots and riders etc. They were interviewed and their responses are summarised below. Spray operator Q1: How do you defrost a plane? â€Å" A container on a truck is filled with de-icing fluid which is assorted with H2O to a 50 % concentration by volume. I sit in an enclosed cabin and heat the fluid onboard the truck to 70oC before I spray it onto the plane until all the ice thaws. † Airport director Q2: How of import is the BOD of a de-icing fluid? â€Å" Very of import, we pay the intervention works about $ 0.35 per US gallon and the monetary value goes up if the BOD additions. Our airdrome is fined if the BOD5 discharged to the environment exceeds 900 metric tons per twelvemonth. Q3: How long would you anticipate to wait for a return on your investing? â€Å" 1.5-2 old ages † Q4: How much does ethylene glycol cost? â€Å" The norm is $ 5-7 per gallon. † Q5: What safeguards were taken since your last incident? â€Å" We thought of retraining staff, but now operations are run by an outsourced concern. De-icing tablets and a drainage system were installed. † Aircraft director Q6: What do you believe of incorporating a warming system onto aircraft? â€Å" Not ideal for commercial planes because it ‘s expensive † Air traffic accountant Q7: How severe is the break caused by aircraft de-icing? â€Å" During the extremum of the winter season there are regular holds. Aircraft must be de-iced once more if they exceed a holdover clip of 5 proceedingss. † Ranking of demands and ‘sanity check ‘ The squad identified the most of import stakeholder demands and ranked them as listed below. Each demand was given a weighting, tungsten, harmonizing to its rank as portion of a ‘sanity cheque ‘ . Table 1 – The rank of each stakeholder demand and its weighting Need Weight-ing, tungsten Reasons 1 ) Safety 4 Safety was the top concern of every stakeholder. Aircraft at MSP airdrome can merely transport riders if they obey safety ordinances set by the FAA. 2 ) Life Cost 3 Some stakeholders disagreed on fiscal issues sing how much hard currency should be spent on certain points. e.g most spray operators would wish luxury de-icing cabins whereas airdrome directors would instead put the money. However, all stakeholders agreed that no de-icer with a high life-time cost would be acceptable. 3 ) Speed 2 Slow de-icing can do net income losingss due to detain flights. 4 ) Environmental impact 1 Although the airdrome will be fined for doing inordinate pollution these costs are usually absorbed by clients. Constitution OF PRODUCT SPECIFICATIONS Most of the demands highlighted by stakeholders were expressed in a qualitative mode. They needed to be converted into specifications in order to avoid fiddling yet expensive betterments being made to MSP airdrome. To make this the worst instance de-icing conditions that could potentially take topographic point at MSP airdrome were defined and as portion of saneness cheque. Following prosodies were used set up specifications for merchandise and procedure design methods that could get by with the worst instance de-icing scenarios at the airdrome. Specification 1 – Annual length of operation The day of the months in which the planes will necessitate to be de-iced scopes from November to early April because on these day of the months the temperature in Minneapolis Saint Paul is below stop deading. Therefore, any new de-icing method must be able to run through this period of 5 months and 1 hebdomad ( 157 yearss ) every twelvemonth. ( Figure 2 ) Figure 2- The mean last temperature in MSP every twelvemonth from 1971-2000 Specifications 2 – The instance survey aircraft and its ice coverage The mass of ice on a plane was calculated utilizing a worst instance scenario, which was that one of the biggest commercial rider planes ; the Boeing-747 ( BBC, 2007 ) needed to be de-iced. It was assumed that the top country of both its wings was covered by a 1cm thick bed of ice. Flying country ( Boeing-747 ) = 541.2 M2 ( Airliners, 2010 ) Ice Thickness = 0.01m Ice Coverage 100 % i Volume of ice on wings, Volice = 5.412 M3 ( App. 1, Eqn 1 ) Density of ice, I?ice = 917kg/m3 ( Kotz, 2009 ) i Mass of ice, = 4962.8 kilogram ( App. 1, Eqn 2 ) Specifications 3- Heating Duty Latent heat of merger of ice= 333 kJ/Kg ( Bird, 2003 ) i Minimum warming responsibility = 1652.6 MJ ( App 1, Eqn 3 ) Specifications 4 – The utility de-icing fluid The atmospheric temperature in MSP airdrome during the de-icing season is 20oF ( -29oC ) therefore the replacement ADF stop deading point must be less than 20oC in order to keep its functionality. Additionally it must supply a freezing point depression of more than 20oC as a consequence of this ambient temperature. All the stakeholders agreed that merchandise safety is of topmost importance, so the replacement ADF should be less toxic than ethylene-glycol. Additionally they agree that the one-year natural stuff costs of the new cubing method should be less than that of the current method. Two ways to make this are to utilize less cubing fluid per plane in the first case ; this should be less than the 408 gallons per aircraft required by the current de-icing method ( App. 1, Eqn. 9 ) , or to recycle the de-icing fluid. GENERATION AND SCREENING OF IDEAS The squad worked separately and brainstormed together to assist maximize the figure of good thoughts that were generated. Whilst making so they reflected upon the merchandise specifications to and stakeholder demands to assist test thoughts. De-icing Ideas De-icing boots – Rubber boots are attached to the front borders of wings on the plane. The aircraft inflates these boots with air to do ice that take ice that has accumulated on them. An unacceptable hazard of utilizing this method in MSP is that the system must be activated every bit shortly as a before an big ice bed can organize and hit other parts of the plane when it dislodges. Bleed air- In this method hot air from the aircraft engines is blasted on to the ice to run it. Although this could run ice really rapidly the airdrome director at MSP airdromes commented that incorporating heating systems on to aircraft is â€Å" non ideal for commercial planes because it ‘s expensive † . Mechanical Scraping/Blowing Employees use coppices, or fabrics to physically force ice off the aircraft. This method would be really easy to set into pattern at MSP because the equipment the required is really inexpensive. But it is more likely that harm will be done to aeroplanes as the employees scrape ice so the resulting aircraft care cost is could be really high. A propene ethanediol based de-icing fluid – Propylene ethanediol is a popular de-icing fluid and is regarded as non-toxic, hence it was chosen for farther probe. Decision Matrix The interviews that were conducted with the stakeholders highlighted that some client demands are more of import than others. Although the importance of some specific demands differed in each stakeholder group four demands were systematically rated as indispensable. These standards were analysed in a determination matrix with weighing Markss taken from Table 1 Table 2- Decision Matrix which focuses on the alternate deinking methods Option Ethylene Glycol ( Benchmark ) A Propylene Glycol Infrared + Propylene-glycol Standards Burdening tungsten Rating Mark Rating Mark Rating Mark Safety A 5 2 10 4 20 7 35 Life Cost A 4 5 20 5 20 6 24 Speed A 3 A 5 15 A 4 16 6 18 Environmental impact A 2 A 1 2 A 5 10 6 14 Entire A 14 A 13 47 A 18 66 A 25 91 Harmonizing to this determination matrix the best de-icing solution should be based on a combination of infrared and propylene ethanediol de-icers is the best as this option has the highest sore. The 2nd best method would be to utilize an ADF which is based on propene ethanediol instead than ethylene ethanediol. SELECTION OF IDEAS A comparing of ethylene-glycol and propylene ethanediols based de-icing fluids The most freezing point sedatives in aircraft de-icing fluids in the US are ethylene ethanediol ( EG ) and propylene ethanediol ( PG ) . Because PG and EG have a similar life-time cost, in this chapter the chemicals will be compared at a 50 % concentration by volume in footings of their safety, de-icing velocity and environmental impact because these are three of the most of import needs the stakeholders. Safety Ethylene ethanediol has a comparatively high toxicity when compared to Propylene-Glycol. It has been classed by the US Congress as a risky air pollutant ( HAP ) , if 2268 kilogram or more flights into the environment within 24 hours users are obligated to describe the event under the Comprehensive Environmental Response Compensation and Liability Act ( CERCL ) . However propylene ethanediol is non classified as a HAP, and users are non required to inform CERCL if it is released. Both chemicals are said to be non-lethal if worlds if they are breathed in with air or adsorbed through tegument. However, unlike PG, EG is toxic to worlds and mammals if it is ingested straight. Even though PG it is regarded as non-toxic it is still a wellness jeopardy because it uses O as it biodegrades which could do some beings to smother. De-icing Speed The freezing point of Propylene-glycol is -34oC which is somewhat higher than ethylene-glycol which freezes at -37oC. This is one of the grounds why MSP airdrome still uses EG. Another is that a lower volume of antifreeze is required for EG to accomplish the same freeze point depression as PG. MSP airdrome suffers severe conditions extremes so it needs to utilize an ADF which is dependable, particularly in highly cold conditions as this is by and large when it takes longer to defrost aircraft Propylene-glycol ‘s boiling point is 106oC whereas ethene ethanediol has a boiling point of 102.2oC for ethene ethanediol. In this instance Propylene-glycol is the better pick because it can reassign heat to frost at a higher temperature than ethylene ethanediol. Discussion There are some drawbacks with respect to utilizing ethylene ethanediol as a de-icing fluid, particularly refering its environmental impact. But, overall EG and PG have a similar de-icing public presentation degree. The Rate of Melting due to Heat Conduction Entirely The ADF is heated to 70oC before it is sprayed onto the plane, this heat entirely will do the ice to run through heat conductivity. The rate of this warming was calculated utilizing equation 1a, 1a ) Where Q= is the heat flow rate in the X-direction in kJ/s, A is the country normal to the way of heat flow in M2, dT/dx is the temperature gradient and K is the thermic conduction of ice The thermic conduction of ice at -20oC is 2.39 W/mK, the country normal to the way of heat flow is equal to the flying country of the Boeing 747 =541.2m2, the temperature alteration that occurs is ( 70oC- -20oc ) =90oC and the thickness of the ice x is 0.01m. Therefore the rate of heat transportation by the temperature of the de-icing fluid alone is 2a ) The reasonable heat is kJ ( App. 1, Eqn 12 ) The latent heat of merger is 1652612.4 kJ, ( App.1, Eqn 3 ) Summarizing the above gives the sum of het required to run the ice on a Boeing 747 from a starting temperature of -20oC which is Hence minimal clip that it would take to run the ice on the plane by heat conductivity entirely is This is a really fast clip, particularly as harmonizing to the undertaking brief, de-icing at MSP airdrome usually takes 10 proceedingss per plane. One ground ground for this difference is due to the fact that the ADF fluid is non ever in full contact with ice, merely its bottom surface is. Additionally these computations assume that heat transportation occurs over the whole of each flying equally, which is non the instance in existent life because de-icing fluid is sprayed onto the wing in different locations consistently. A concluding cause of this difference could be due to the fact that snow has a lower heat conduction, K, than ice and so any snow on a plane would take down the rate of heat transportation from the ADF. Entire SOLUTION TECHNOLOGY Drive-Through De-icing Figure 3 – An illustration of the thrust through de-icing engineering The concluding design construct was to carry on de-icing operations as a thrust through system. First the aircraft enters the Infrared airdock where and warm air blows snow of its wings whilst they are heated by infrared radiation for a typical continuance of 5-10 proceedingss. Ice on the plane thaws onto an inclined incline and the effluent is channelled into the waste aggregation zone. Water is channelled through bing storm H2O pipes into substructure to the located under the floor of the crop-dusting and waste aggregation country. The effluent is pumped out and transferred by a truck into the airdrome ‘s detainment pools. When the effluent has been removed compaction stoppers are removed and the plane moves into the spraying country. Here it is sprayed with propene ethanediol for up to 5 proceedingss to assist forestall any ice forming on it before takeoff. The propene ethanediol drains into a separate country of the aggregation chamber and is pumped to a detainment pool until it is due to be recycled. Finally the compaction plus are reinstalled so the system is ready to defrost another plane. Recycling Solution Minneapolis presently uses three Glycol Recovery Vehicles to roll up effluent. Using the IR installation eliminates the demand to defrost aircraft utilizing ethanediol by around 90 % , so no more of these vehicles will necessitate to be bought if the new engineering is adopted. Besides the airdrome has saved capital costs by utilizing their bing storm H2O drains to roll up both ethanediol and storm H2O. These storm drains can and should go on to be used if MSP airdrome adopts the Drive-Through De-icing system to salvage hard currency and clip during the installing of the new system. Harmonizing to ( Big book ) â€Å" Careful direction of the keeping systems enables the airdrome to roll up adequate effluent with high ethanediol concentrations to do glycol recycling/recovery economically feasible. † The bulk of ethanediol which is recycled is sold to makers who use it in other glycol-based merchandises. Analysis OF ECONOMIC VIABLITY Rate of return on investing ( ROI ) 3a ) Payback Time 3b ) =2.5 old ages Unfortunately the payback clip on the thrust through de-icing method is non fast plenty to fulfill the Airport Directors at MSP who expect a payback clip of â€Å" 1.5-2 old ages † . A higher rate of return on investing would cut down the payback clip so it would be wise to look into extra ways to cut down the cost of de-icing utilizing this engineering, and ways to better its efficiency. Patent issues Because this entire solution engineering uses de-icing methods which have been used in industry antecedently, but it combines them in a alone manner it is hard to measure whether or non it can be patented. Furthermore, it is expected that it would take a long clip to patent the merchandise even if it were possible because of its complexness and usage of old de-icing thoughts. The writer has recommended that MSP airdrome consults a attorney sing these affairs if they do non necessitate to utilize the de-icing solution instantly. If MSP airdrome do necessitate to utilize the engineering instantly they might hold to pay licence fees to one or more patent proprietors. Decision The findings from this probe have shown that the solution engineering that MSP airdrome should utilize to better its aircraft de-icing solution involves utilizing infrared warming and a propene ethanediol as a utility chemical for ethylene-glycol. The procedure is called the â€Å" thrust through method † and the major advantages of this intercrossed solution are that it meets the demands of its stakeholders by being safe, holding a low life-time cost, fast aircraft de-icing rate and low environmental impact. Evidence of this has been provided through a determination matrix and several mathematical ratings. Unfortunately this solution has a payback clip of 2.5 old ages, so research should be carried out to uncover how to do the one-year rate of return on the investing higher. Finally, this intercrossed system uses patented engineering so MSP airdrome might hold to pay license fees for a figure of old ages if it used the thrust through method. However, after the payback period the one-year economy of $ 70,844,300 per twelvemonth outweighs any of these drawbacks. Further Recommendations Find ways to cut the operating cost of the Drive-Through De-icing system as this will raise the one-year rate of return that this engineering provides. If the rate of return is high plenty the payback clip will drop below 2 old ages and the airdrome directors in MSP will hold this demand fulfilled. Use hot air to blow snow off the aircraft in the IR airdock. This will assist to run the snow and ice excessively, nevertheless the cost of warmin+ 3.0g air may countervail the benefit of a faster de-icing clip. Nb, as shown by the weightings, tungsten, in Table 1, the life-time cost of the engineering is more of import that the de-icing velocity that it provides. Mentions Books and Diaries Bird J.O. , 2003, Science for technology, pp. 205, Newnes, 2003, UK Ketler P. , Mosher M. , Scott A. , 2008, Chemistry: The Practical Science, media enhanced edition, Cengage Learning, pp. 478, UK Kotz J.C. , Paul T. , Townsend R.J. , 2009, Chemistry and Chemical Reactivity, Cengage Learning, pp. 15, USA Tsokos K.A. , 2010, Cambridge Physics for the IB Diploma, pp. 172, Cambridge University Press, UK Sinnot R.K. , 2005, Coulson and Richardson ‘s Chemical Engineering Series: Chemical Engineering Design, pp. 439, Butterworth-Heinmann, UK Online Resources MSP Airport, 2010, About Us, hypertext transfer protocol: //www.mspairport.com/about-msp.aspx, 24/10/2010 RSS Weather, 2003, Minneapolis-St. Paul, hypertext transfer protocol: //www.rssweather.com/climate/Minnesota/Minneapolis-St.Paul, 23/10/10 Airliners.Net, 2010, The Boeing 747-400, hypertext transfer protocol: //www.airliners.net/aircraft-data/stats.main? id=100, 20/10/2010 BBC, 25/10/2007, A380 superjumbo lands in Sydney, hypertext transfer protocol: //news.bbc.co.uk/1/hi/world/asia-pacific/7061164.stm, 19/10/2010 Energy Information Administration, October 2010, Electric Power Monthly, hypertext transfer protocol: //www.eia.doe.gov/cneaf/electricity/epm/epm.pdf, 15/10/2010 Wingss Magazine, 2007, Infrared De-icing: Giving glycol a tally for its money, hypertext transfer protocol: //www.wingsmagazine.com/content/view/1325/38/ , 23/10/10 APPENDICIES Appendix 1 Specifications 2 -The instance survey aircraft and its ice coverage The mass of ice on a plane was calculated utilizing a worst instance scenario, which was that one of the biggest commercial rider planes ; the Boeing-747 ( BBC, 2007 ) needed to be de-iced. It was assumed that the top country of both its wings was covered by a 1cm thick bed of ice. Flying country ( Boeing-747 ) = 541.2 M2 Ice Thickness = 0.01m Ice Coverage 100 % of flying country ( 1 ) Density of ice, I?ice = 917kg/m3 ( Kotz, 2009 ) ( 2 ) Specifications 3 -Heating Duty The ice on the aircraft needed to be provided with adequate energy to get the better of its 333kJ/Kglatent heat of merger, L, to run. The sum of heat energy, Q, required to accomplish this was calculated utilizing Equation 3 ( 3 ) ( Bird, 2003 ) Specifications 4 – The utility de-icing fluid In this subdivision the volume of ethene ethanediol and propene ethanediol needed to defrost a individual Boeing-747 will be calculated and compared. The prosodies are based upon a 50 % by volume solution of each chemical. Volume of Ethylene Glycol Required The freeze point depression of an ideal solution is given by the expression ( 5 ) Where a?† Tf represents the freeze point depression, m, is the solute concentration and Kf represents the freeze point depression invariable of H2O which is 1.86A °KA ·kg/mol ( Kilter P. , Mosher M. and Scott A. Andrew Scott, 2008 ) The coveted freeze point depression, a?† Tf is 20oC because winter temperatures in MSP autumn to that temperature, harmonizing to the undertaking brief. ( 6 ) The figure of moles of ethanediol required to accomplish the freeze point depression: ( 7 ) The chemical expression of ethylene-glycol is CH2OHCH2OH Mr Carbon = 12, Oxygen=16, Hydrogen=1 iMr ethene ethanediol = 2*16+2*12 + 1*6= 62 g/mol Therefore the mass of ethylene-glycol required per plane is: ( 8 ) The denseness of UCAR ADF at 20oC is 8.9 lb/gal ( US ) ( 1.07 kg/L ) ( SAE AMS 1424 Ethylene Glycol-Based Type I Fluids page 8 ) Therefore the volume of ethylene-glycol required is at least 408 US gallons ( 9 ) Because the de-icing fluid used in MSP airdrome is 50 % ethylene-glycol and about 50 % H2O, defrosting a individual plane would necessitate duplicate the sum of ADF which works out at 6,184 liters. The cost of ethene ethanediol per aircraft In general the chemical constituents in de-icing fluids, such as H2O, have a sum cost which is well less than that of ethylene-glycol. Hence the cost of these constituents in de-icing unstable solutions as deemed insignificant and ignored. Harmonizing to the airdrome director that was interviewed the minimal cost of a gallon of ethene ethanediol is $ 5 per US gallon ( 10 ) In MSP airdrome there is an norm of 293 takeoffs per twenty-four hours from 5 de-icing tablets ( MSP Airport, 2010 ) Assuming that during the de-icing season in MSP lasts 157 yearss and every plane needs to be de-iced the one-year cost of ADF is about ( 11 ) Reasonable heat required Harmonizing to the undertaking brief winter temperatures in Minneapolis Saint Paul autumn to-20oC. Ice must be brought to its runing point of 0oC before it can undergo a stage alteration from solid to liquid. Where Cp is the specific heat capacity of ice at -20oC which is 2 kJ/kg/K, ( Tsokos KA, 2010 ) , m is the mass of ice and a?† T is the temperature difference ( 12 ) Harmonizing to Wingsmagazine ( 2010 ) Ian Sharkey, the manager of de-icing services, with Radiant Aviation Services stated that during an ice storm on March 15-16, 2007 his squad had an â€Å" norm aircraft â€Å" block † clip ( aircraft brakes on to brakes off ) of less than 43 proceedingss for big aircraft † hence it was assumed that the Boeing 747 could be de-iced in this timeframe every bit good. This information was used to gauge the power that the IR deice would necessitate to convey the ice on an aircraft from -15oC to 0oC in 43 proceedingss, ( 13 ) Latent heat required Next was calculated which is the power needed to run the ice on the aircraft at 0oC in 47 proceedingss. ( 14 ) Therefore the entire power needed to run ice on the aircraft in 43 proceedingss by utilizing infrared deink engineering, QIR is ( 15 ) To do the value of QIR more realistic some premises refering the sum of energy loss, between the heat beginning and the wing were added. From this the excess power that the optical maser will necessitate to give out in order to get the better of the inferred energy lost as between the beginning and its finish ( transport efficiency ) and the energy lost due to contemplation by the ice on the surface of the wing ( absorption efficiency ) was calculated. Laser device efficiency, I ·laser=0.33, Transport efficiency, I ·transport = 0.75 Absorption efficiency, I ·absorbtion =0.75 The optical maser device, conveyance and soaking up efficiencies cut down the sum of energy that heats the ice. This is called the efficiency loss, 1-I ·i, and it was calculated as follows , ( 16 ) Hence, ( 17 ) Similarly, ( 18 ) Hence, the per centum excess energy, , required to cover for these energy losingss is ( 19 ) In existent footings ( 20 ) From this the entire IR power required to run ice from ice from its initial temperature of -20oC ( 21 ) = 586kW+227.9kW +1090.5kW= 1904.4 kilowatt Cost of de-icing utilizing IR energy Convert to kWh, The entire IR energy demand was converted into kWh as the de-icing clip of about 43 proceedingss for a Boeing 747 in highly rough conditions ( wingsmagazine, 2010 ) ( 22 ) In Minnesota during 2010 the â€Å" Average Retail Monetary value of Electricity to Ultimate clients † within was $ 0.068 per kWh ( Electric power monthly, 2010 ) Therefore the estimated the cost of defrosting a Boeing 747, by IR radiation in 43 proceedingss is: ( 23 ) We must account for the cost of anti-icing fluid ; this 10 % of the normal sum of ethanediol ( 24 ) Hence, ( 25 ) This system runs for 157days, with 293 takeoffs per twenty-four hours which gives an one-year running cost of approximately $ 26.8 million per tablet. ( 26 ) The capital cost of the IR de-icing tablets The JFK airdrome is a hub airdrome runs commercial rider flights in a similar manner to the the MSP airdrome. The JFK airdrome cost â€Å" $ 9.5-million † and can keep big aircraft such as the Boeing 747, which this study focuses on. Due to these similarities it can be assumed that the cost of the IR installation in 2010 will be around US $ 9.5 million every bit good. However a cost index should be used because the IR installation in JFK airdrome was commissioned in 2006 ( Wingsmagazine, 2010 ) The cost of the hanger was scaled up utilizing the CEPCI, so that it would be accurate for 2010. The latest information available to us was the CEPCI for 2008, it was 575.4 so and as of April 2010 it is 55.3 ( Access Intelligence, LLC 2010 ) . Taking this into history an estimation of the cost of the hanger in 2010 was made. ( Eqn 27 ) ( 27 ) There are five IR de-icing tablets so the entire capital cost is $ 49,219,345 Fixed cost – Staff fees The IR airdock, spray country and aggregation country will each hold a supervisor and operator, working an 8 hr, 9AM-5PM displacement for 5 yearss per hebdomad. Their wages will be ?18,000 ( technician ) and ?24,000 ( supervisor ) . The senior director for each de-icing tablet will hold a wage of $ 30,000. MSP will necessitate 5 new IR de-icing tablets to replace the 5 EG de-icing tablets that they presently use. How to cite De-icing operations at Minnesota Saint Paul, Essay examples

Case Study of Aravind Eye Clinics-

Question: Discuss the basic forces (push and/or pull) which have been the source of Innovation at Aravind Eye Clinics in India. Answer: Introduction In the era of digital technology, most children residing in the developed countries could afford their own personal computers or even get access to computers on rent basis. There are many parents living in the rural part of Vietnam who struggle everyday just to put food on the table for their family. Only some of the well-established families can afford a computer. So much knowledge is provided on the internet and people with access to those informations will always be at an advantage. Children can learn a lot more from the computers in their homes and the underprivileged children will always be at a disadvantage, as they cannot afford computers. The report is aimed at developing Cash Convertors to utilize the business model of Aravind Eye Clinics. The case study of Aravind eye Clinics is elaborated in this report and along with the business model that aims at generating revenue from the bottom of the pyramid(Prahalad 2016.). Discussion Dr. Govindappa Venkataswamy popularly known as Dr. V founded Aravind Eye Clinics to serve the poor sections of Indian population (Aravind.org 2017). The business model focused on mass production of products and services while maintaining a low margin of profit. Low profit margin in turn helped to reduce the overall cost to patients of Aravind Eye Clinics. Dr. V was emphatic towards the poor people and sought for ways to provide high quality treatments for cataract at low cost. On using the target costing method, which is a widely used tool in innovation in the product designing systems, the cost of cataract surgery was reduced drastically. Doctor V introduced innovation to the underlying surgery techniques that was conventionally used in other hospitals. This caused the procedures time and cost of operation to be reduced significantly. A key feature of this model is quality assurance. Infection is a major issue in the medical sector and quality assurance is important to avoid this is sue. Aravind Eye Clinics had addressed this issue, as the infection rate is lower than any other major hospitals. Efficiency was achieved by implementing one key surgeon who would perform two operations at a time. Paramedics performed all the other lesser medical activities related to the surgery. Using this technique low operating costs were achieved. A huge influx of patients were achieved because the operations were cheap and safe, and even free for the poor. Thus, the surgeons achieved efficiency, as they had to perform a huge number of operations annually. The system provided training to develop the necessary skill set to work efficiently and productively along with setting up factories to manufacture lenses and deliver them at low costs instead of importing them at high costs. This cost targeting helped them to serve more and more patients where only the people who could afford the operations were charged and the rest were treated free of cost yet they made so much revenue tha t they could largely expand the eye care facility in a relatively short period of time (Cooper 2017). Cash Convertors can apply the same business model to expand their refurbished electronics goods sales in Vietnam. In 2006, the food poverty line was estimated to be around 6.7% while in 2011 the poverty rate of Vietnam was 12.6% (The United Nations in Viet Nam. 2017). There are many poor and underprivileged families in the Vietnam as is evident from the statistics. Thus, they can only afford refurbished computers, which can be provided by Cash Convertors at a low cost. The company can establish a branch office in Vietnam to sell refurbished electronic goods especially computers to the poor people of Vietnam. Refurbished goods can be sold at a cheap price as the cost of acquiring old computers is very low and most of the time those computers can be repaired at very easily. The profit margin would be very low for each individual computer sold. Hence, in order to generate more revenue, increase in sales volume needs to be achieved as seen in the Aravind Eye Clinics business model. Old c omputers can be recycled and refurbished by either repairing the damage or replacing the damaged part altogether. The developing countries generate huge amount of computer waste each year. This waste can be recycled and reused (Sthiannopkao and Wong 2013).There are many computer parts suppliers who sell cheap spare parts if ordered in huge quantities. Thus, Cash Convertors can stock up on cheap spare parts and use them when necessary. They can even perform a data analysis by either hiring an analyst or outsourcing the task to get an informed idea on the type of spare parts that are generally needed and stock up more of those parts. Cheap labor can be obtained from the labor market of Vietnam, as the poverty index is high (Coe and Hess 2013). Training regimens can be created for the people working at the Vietnam branch to make them accustomed to the technology and for improving their productivity and efficiency. The aim is minimize the cost of the whole process while maintaining the quality of the original product. There are various initiatives taken in other parts of the world such as the inexpensive new computers initiative of Africa that can also be applied in Vietnam (Harris 2015). Rugged low cost technologies can be provided for sale in huge numbers. Single board computers such as the Arduino and Raspberry Pi can be used to increase educational computing at affordable prices (Pi 2013). While computers are provided at a cheap rate, the internet companies might not provide cheap internet. Thus, Cash Convertors might need to better market their products by providing some free e-learning databases along with their computers. They can even provide trainers free of cost who can teach the customers the basic applications of a computer. Conclusion In conclusion, Cash Convertors can emulate the business model of Aravind Eye Clinics by establishing a special branch in Vietnam. There they would sell refurbished computers at low prices or even give computers away free of cost to those who live below the poverty line and can never afford a computer in the first place. Reference List: Aravind.org. 2017.Aravind Eye Care System. [online] Available at: https://www.aravind.org/default/servicescontent/CommunityOutreach [Accessed 30 Nov. 2017]. Coe, N.M. and Hess, M., 2013. Global production networks, labour and development.Geoforum,44, pp.4-9. Cooper, R., 2017.Target costing and value engineering. Routledge. Harris, J.U., 2015. The Promise, Prospects and Challenges of In-formation Communication Technology (ICT) Utilization in African Educational Systems: Continental, National and Institutional Reali-ties.Nwokeafor (Ed.,) Information Communication Technology (ICT) Integration to Educational Curricula: A New Direction for Africa, pp.99-118. Pi, R., 2013. Raspberry pi.Raspberry Pi,1, p.1. Prahalad, C.K., 2016. The fortune at the bottom of the pyramid: Eradicating poverty through profits. Sthiannopkao, S. and Wong, M.H., 2013. Handling e-waste in developed and developing countries: Initiatives, practices, and consequences.Science of the Total Environment,463, pp.1147-1153. The United Nations in Viet Nam. 2017.Basic Statistics. [online] Available at: https://www.un.org.vn/en/about-viet-nam/basic-statistics.html [Accessed 30 Nov. 2017]

Voting in society Essay Example For Students

Voting in society Essay What classifies us as being American citizens? Why is there an America? Why is America admired throughout the world? In all these answers one would tell you democracy. As a global society America is the eager teenager protesting their new thought democracy. Democracy, a principle that has created enemies and friends, war and even model governments all over the world. According to the Merriam Webster dictionary the definition of democracy is a government by the people; the people hold rule of majority a government in witch a supreme power, or in simpler terms majority rules. The people that built the united states of America had no idea that their creation would become a world power as explained in many history books they where the outcasts coming to a new land to start over. We will write a custom essay on Voting in society specifically for you for only $16.38 $13.9/page Order now Back to the word democracy or by the people: at the time the creators of the constitution without the future we have now in mind they made laws based on the current time. In making decision of who would run this great democracy there had to be a way to choose the leader of the executive branch. Naturally, for the people by the people and of the people would have been in mind. However you must think of the people at the time. In the eyes of some of the framers of the constitution some of the people were not educated nor had the government that they created been mature. However more than anything else due to lack of mass communication that we now have today people where easily mislead. Most framers felt that the representinitive that the people chose should elect the leader seeing both sides the framers chose a compromise to have a popular vote and implemented a system called the Electoral College. According the Encarta encyclopedia software. The description of Electoral College is collective name for the electors who nominally choose the president and vice president of the United States. This group comprises the electors from the separate states who are selected by the voters in presidential elections. Each state is entitled to a number of electors equal to the total number of senators and representatives it sends to the U.S. Congress. So how does this system effect society? As a future sociologist in my opinion it gives America especially black America a great mistrust, of our system of government. During the time when these laws where made many people did not vote it was only for the elite and formally educated people. So there was an elite and formally educated system created to fit the needs of 18th century Americans. In the United States we have outlived many laws as a country. Many concepts that where once unheard of are now everyday things. Our founding fathers probably never imagined radio, telephones or television. I do not think our grandparents even thought the Internet would be possible or as lucrative as it is. As a future public policy maker it is a social problem to not trust the people. The people know that they are not trusted and in this particular election I know black people especially feel let down by the system. As a future sociologist a scientist of people I feel it is the obligation of myself and other people in my field to help public policy makers come up with a system that better represents the people. It is also my obligation to help the people better understand the system. Bibliography: encarta and internt .

ROADMAP for WORLD CLASS AFP Essay Essays

ROADMAP for WORLD CLASS AFP Essay Essays ROADMAP for WORLD CLASS AFP Essay Essay ROADMAP for WORLD CLASS AFP Essay Essay The Armed Forces of the Philippines Transformation Roadmap ( AFPTR ) are of import portion of our program to run into our aspiration to go a universe category armed forces. We look to construct a strong military. to be to the full mission effectual. professional. believably equipped and extremely antiphonal to the technological. philosophy and sociological alterations. I believe we can accomplish our vision to go universe category armed forces that is a beginning of national pride by 2028. The AFP can make these ends. by first. attachment to the constituents of the transmutation roadmap. 2nd. through the strong support of the stakeholders and 3rd. through the absolute committedness of the leading. The AFPTR is based on the Performance Governance System ( PGS ) which is an version of Harvard’s Balanced Scorecard model into local fortunes of the Philippines. ( OJ5. 2014 ) The AFP instituted reforms based on the rules of good administration and public presentation excellence. AFPTR has three cardinal constituents. foremost. Charter Statement. which sets and defines the strategic way to prosecute. Second. Strategy Map which outlines the strategic aims and defines the interrelatedness among these aims. Third. Governance Scorecard to guarantee that the strategic aims are achieved and the 2028 vision is realized. ( OJ5. 2014 ) The AFP has set up three base cantonments along the manner that must be achieved to acquire closer to the 2028 vision. By the terminal of 2016. to the full mission capable AFP. By 2022. a strong and sustainable armed forces in the Pacific part. The end-goal for 2028 is to go a world-class armed forces. In mission capable AFP. one beginning of incredulity. is the mission capable in territorial defence. peculiarly capable in procuring the state from aggression or invasion. this is because of our limited resources and equipments. To turn to this job. the AFP needs to beef up security confederations and partnership with other states through sustained bilateral and many-sided battles and uninterrupted engagement in the United Nations plan or missions. Another is through scheme preparation of a minimal believable defence that could enable the authorities to protect the national involvement by discouraging and forestalling invasion or possible invasion. ( OJ5. AFP Strategic Planning System. 2014 ) Sing limited resources. the AFP’s aim is to heighten effectual budgeting. financial subject. transparence and answerability with a strategic enterprise of developing a fiscal and resource evaluation. To be a beginning of national pride. the AFP has to work hard to win the Black Marias and heads of the people every bit good as to gain the support of the stakeholders. The AFP has to develop and pass on a trade name image consistent with its nucleus values. award. service and nationalism. The AFP besides recognizes the jussive mood of making out and to prosecute with cardinal stakeholders. Harmonizing to President Aquino† This is why we are prosecuting assorted stakeholders in our peace and security attempts. The AFP Internal Peace and Security Plan ( IPSP ) open up infinite for people’s engagement in specifying. determining. and guaranting national peace and security. It acknowledges that the parts of each and every authorities bureau. civil society organisation. and even local community. are critical in recognizing our common goal†¦Ã¢â‚¬  ( World Wide Web. scribd. com/doc/46302366/AFP-Internal-Peace-and-Security-Plan-IPSP-BAYANIHAN. 2010 ) The timeframe of the IPSP is six old ages. from 2011 to 2016. which is designed to render communist insurgence irrelevant by 2016. nevertheless. at present. their strength remained about the same. ( Mallari. 2013 ) Despite this. Head of Staff General Bautista said â€Å"These are non our standards now for mensurating our performance†¦ we are looking at the peaceable status in different localities†¦if there is development. if there is economic advancement in the country that is the ultimate† . ( Mallari. 2013 ) Another beginning of apprehensiveness is the frequent alteration in leading. The AFPTR has adapted a long-run and strategic attack to governance. This will supply stableness to the plans and policies of the AFP which will function as a usher for the strategic precedences of the wining leading and hence will non be personality driven. In decision. the vision to go a world-class armed forces by 2008. although brave and ambitious is accomplishable. through proper execution or executing of AFPTR. dedicated committedness of the leading and strong support of assorted stakeholders. This administration model will incorporate and harmonise the different plans and activities of the AFP. With IPSP unfastened to the populace. it signifies the AFP’s intend to pull on the support of the broad spectrum of stakeholders. The paradigm displacement in relation to IPSP of winning the peace instead than merely get the better ofing the enemy will climax to security. development and advancement. Mentions ( 2010 ) . Retrieved from World Wide Web. scribd. com/doc/46302366/AFP-Internal-Peace-and-Security-Plan-IPSP-BAYANIHAN. Mallari. M. J. ( 2013. July 12 ) . IPSP†BAYANIHAN† A FAILURE. ADMITS AFP CHIEF. THE DAILY TRIBUNE. OJ5. ( 2014 ) . AFP Strategic Planning System. Quezon City. OJ5. ( 2014 ) . AFP Strategic Road Map. Quezon City.

8 Questions Your College Essay Should Answer

Your college essay should reflect your opinions and experiences and display clear and critical thinking. It’s more than a list of facts or a highlight reel of successes; it helps college admissions officers understand your character. So show them who you are. Set yourself apart from other candidates by painting a vivid picture of yourself. Colleges may provide writing prompts or leave the topic up to you. Whether requirements are specific or vague, your college essay should answer important questions to grab the attention of each college admissions officer who reads it. It depends . If you have a high GPA, competitive test scores, and stand-out extracurricular activities, acceptance is less likely to hinge on your essay. If you’re on the borderline, an essay can’t make up for inadequate scores or stats, but a good essay might give you the edge over another student. Even at top schools, college essays can make a difference by allowing your personality, passions, and determination to show through. Schools like students with a track record of success. Your essay can show them where you shine and what benefits you’d bring to their community. According to the College Board, â€Å"a majority of colleges and universities believe the essay to be of considerable or moderate importance in determining which academically qualified students they would choose.† Since colleges take essays seriously, you should, too. Including all the facts, feelings, and impressions necessary to set you apart in 600 words is a tall order, but you can do it. Below are questions your college essay might address to get the right kind of attention. Consider these common prompts before you write. Then write to the supplied prompt or choose your own focus. First create an outline and estimate how long each section should be before you start writing. Some schools put no upper limit on size, but if you write more than 700 words, overworked admissions officers become frustrated. Aim for about 550 to 600 words. If you mention specific things about a college, get the facts straight. Mention courses, programs, or opportunities that show you’ve done research. Don’t feel you need to praise the school too much. This isn’t about buttering people up; it’s about showing how you’d fit into the college environment. Share something specific to emphasize what makes you a good fit. Describe how the school would benefit from your presence. Mention planned majors or extracurriculars that show how you’d take advantage of their resources. Demonstrate that you’re ready to be active in classes, leadership opportunities, or other activities. Show that you’re self-aware. Share your plans. Don’t know what you’ll major in? Focus on your most likely general field of study. Discuss what drew you to it and what you’ll do in future. How is the college the best place for you to meet those goals? Focus on one or two; don’t mention too many things without addressing any in depth. This question assesses planning abilities and awareness of strengths. If you see yourself going on to graduate school, describe what you’ll study. Express how you’ll use undergraduate time to prepare for that future. Describe resources that will help you achieve your goals. Show that you’re open to considering further study once you see how you develop during college. Even if you don’t intend to go to grad school, demonstrate that you’re a devoted student. Focus on how you’ll benefit from undergraduate work. Describe how much it matters to have a first-rate undergrad education. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. A cardinal rule of good writing is: Show, don’t tell. Don’t tell colleges how important something is— show them what you’ve done. Describe times when you’ve taken action. Write about instances when discipline and persistence helped you. Show evidence of initiative and determination. Describe examples of self-starting behavior so readers imagine you in action. Extracurriculars show evidence of determination, creativity, teamwork, passion, or civic-mindedness. They clarify what you value, what motivates you, what sets you apart. Give examples of ways you’ve pushed yourself outside of school. Which challenges did you overcome? Focus on one or two and make an impression with personal details. Describing extracurriculars that show talents and interests is valuable. Consider also showing concern for others. Have you volunteered, tutored, been a counselor, helped parents with their business, or worked after school? How do you challenge yourself as part of a team? Help readers see how well you’d integrate into their community. Don’t talk about lofty principles; give examples of problems you’ve solved. Write about ways in which you’ve overcome obstacles. Willingness to get help is good—knowing limits is healthy. Being willing to get assistance and learn from others is impressive. If you show how you’ve improved after getting help, you show willingness to stick to difficult tasks. Don’t list characteristics; focus on behaviors. Enthusiasm, attitude, and drive are easier to see if you explain that you used them to start a club, work at a dog shelter, or build a boat. Let readers imagine you doing and succeeding. Share times you did something you’re proud of. Let that behavior illuminate who you are. Once you’ve written your college essay, set it aside, then   re-read it with fresh eyes. Get at least one person (a teacher or counselor is ideal) to proofread i it. Show what you care about and what makes you different. Then you’ll really shine! If you’re supplied with a writing prompt, read it carefully. Your essay shows how well you follow directions. Some schools don’t ask a question or suggest a topic; those that do want to see that you address it directly. Don’t let your essay feel generic or written to answer a different prompt. What’s the reason for the prompt? What does the college hope to learn? Sarah Myers McGinty , author of The College Application Essay , says essays often uncover how well a student might fit at the school, or show whether a student can do the work. She says colleges tend to ask three kinds of questions: Before writing to a prompt, take time to consider what kind of question it asks. What is the college really interested in learning about you? Write to address that interest. Make answers specific and personal. Don’t write too broadly. Don’t tell your life story or echo the rest of your application. Focus on one thing in detail. Make your story something readers won’t find elsewhere. It should be less about experiences than about how you respond to them. Differentiate yourself from others. Don’t just describe what happened—reflect on it. Just telling a story isn’t the point. Giving a glimpse into how you think is more important. Show what insights you’ve gained from experiences. Creative doesn’t mean unfocused. If a college essay prompt is meant to show creativity, you must still write a detailed, logical essay with a point. Avoid meandering or pretention. Even off-the-wall prompts require well-written responses. Don’t let parents or teachers influence your style so much that you sound like they do. Write in your own voice. Also, stick to the truth; don’t embellish your history. Be careful with humor. Writing vividly without trying to be funny usually works best. Show enthusiasm but avoid jokes or humor that might offend or confuse admissions officers or professors who read what you write. Don’t write a sob story. Students often write about unusual challenges. Stories about adversity have built-in drama and evoke sympathy. But sympathy alone won’t get you admitted. Don’t rely too heavily on emotions; include important facts. If you focus on challenges, describe how you overcame them. Because college essays can be so important, consider taking advantage of ’s Essay Editing Program . specialists review and provide professional insights and suggestions to help students see how to write stronger, more coherent and appealing essays. Work with an essay specialist by signing up for the full program to improve overall essay-writing skills, or have a single essay reviewed as needed—it’s your choice. We don’t write student essays, of course, but we’ll help you craft a high-quality personal essay that attracts positive attention and sets you apart. For more ideas about writing a college essay, check out these articles in the blog:

Early childhood education in relation to children with additional Essay

Early childhood education in relation to children with additional needs - Essay Example The early years in the life of a child are considered to be crucial since they form a foundation of their future. At this stage the child goes through developmental and learning stages. There are children with specialized or additional needs including physical and mental disabilities, children from ethnic minority groups and those from low income families. Early childhood educator should be equipped with the skills to identify such children and treat them accordingly. Childhood settings should on the other hand provide the right facilities and resources to ensure that the children get the appropriate care. The family has a role to play in identification of the children. Identification at early age benefits the child since they start receiving specialized treatment with immediate effect. Changes should be effected to improve the treatment and address their needs early enough. Keywords: Early childhood education, Childhood educators and Childhood settings.The early years (from birth to five years of age) in the life of a child are considered to be very important. At this age, children go through a variety of learning stages each while making great steps and the lessons learnt form an important foundation for experiences in their later life. Children go through developmental and learning processes and parents and childhood educators need to help them develop their mental, emotional, physical and creative skills in fun and enjoyable manner as explained by Ashman and Elkins (2009).

Interview Assignment Essay Example | Topics and Well Written Essays - 1000 words

Interview Assignment - Essay Example Jon Stewart continued to make jokes and made a lot of hand movements and generally got on well with Robert Downey Jr. Jon Stewart is a very experienced interviewer and knew when to interject at the right moments. He used lots of facial expressions and hand movements. Sometimes he even leaned in closer to Robert Downey Jr., and this shows how relaxed he was during the interview. John Stewart used a variety of questions, but most of them were open in order to allow Robert Downey Jr. the chance to explain himself. One example was: "What countries are most wacked out about this?" This was a very open question and allowed Robert Downey Jr. the ability to list a number of different countries. Describe the interviewer’s approach to the body of the interview. Did they use a highly scheduled/structured, moderately scheduled/structured or non-scheduled/non-structured body? See Chapter 8 textbook The interviewers approach to the interviewer was very close to a non-scheduled or non-structured body. John Stewart did have a piece of paper in front of him probably with a list of questions, but some of the questions were getting away from the main topic of the conversation. Conan OBrien began in a moderately formal manner, although he did comment how gorgeous Lauren Cohan was. He then goes on to congratulate Lauren Cohan for the success of the show The Walking Dead, and this sets up a positive tone for the rest of the interview. Conan OBrien used quite a lot of body language when speaking, and sometimes he would even turn to the studio audience and put his arms outstretched looking for a reaction. Other times Conan OBrien would use his hands to express a point or help in asking a question. Lauren Cohan did not use much body language, but perhaps this is due to her personality type. Also, if she had been standing up then I am sure that she would have had more room to use her hands more when

Press Statement Essay Example for Free

Press Statement Essay An approach to aspects of a child abuse investigation in a modern society using police and community cooperation (A reference to the media)   Ã‚   As traditional communities erode and our societies become more diverse, feelings of insecurity grow, fear of crime increases and questions of identity and citizenship come in question A threat on the safety of our children has culminated to an investigation into the cause and the socio-political aspects of the problem. Our law officers and the stakeholders of the social welfare are investigating and researching on various socio perspectives and trends that are described as possible factors leading to the problem. It’s not commonplace in this society to have incidents of child abuse and as such we are working towards stemming down any possible link and also address the problem collectively through arresting those perpetrating such crimes.   Ã‚   Out of every ten children in our community one of them has reported abuse or aggressive behaviour. 17% of the children report that their attackers were burly or sickly looking. 25% of the children are now afraid of venturing into the neighbourhood. The rate of these abuses has rose up with up to 11% which is a considerable rate.    We have checked on any psychopathic connections to the few cases that have been reported. We are also evaluating theories and investigating curtails that have suspect characters that are substance abusers and their possible involvement. We are comprehensively analyzing socio-economic factors as well as ideological issues which could be eliciting the problem. We believe some people might have ideologies which force them to think and argue that children rights and safety are not important. These ideologies result to hate against children. We also view childless individuals who have developed frustration and stress levels might be involved due to obsession with the idea of harassing other people’s children due to this frustration.      We are establishing stereotyping, class and other social factors which have negative impacts on children social groups. Apart from these theories we understand victimisation based on family and social feuds might victimise children. We are working on looking into any possibilities of parents, select social classes, estate neighbourhoods and school based feuds as being the cause of the problem. Some disgruntled parents or neighbours might be trying to settle scores, seek payment of a debt, drug money and illicit business dealings and other bad dealings gone sour might be causes. We are establishing all these theories so that we can close in on the perpetrators so that not a single aspect of the problem will result to unjust prosecutions or any victimisations.   Ã‚   As members of the society we understand that there are various socio-political aspects of crime pattern and jurisdiction that we have to flow and collectively approach when dealing with suspects. We assure the members of the society that we will not victimise or arrest any suspect without credible evidence on his involvement or connection. We understand and respect all human rights and abide by principles of justice. No suspect will be charged until investigations establish credible evidence of involvement. This will be done according to the law and we will emphasise on justice being administered in accordance to all penal codes as stipulated and comprehensively understood in the judicial system. We attribute rise in crime and related social anomalies to changes in economic structure are altering the pattern of regional inequalities (UNICEF 2006).    On the other hand we blame radical political changes on the faà §ade of some expression values, especially in the fourth estate. Too much exposure of various aspects of the judicial system acts to people with criminal intent has increased affableness to crime due to the knowledge and criticism on aspects of legislation and police action on the issues as well as the legal loopholes. We are encouraging more concise and distinctive media education and publishing in judicial and social values content so that we can have a responsible and safe society. We are sure that political dividing lines of class and religion are eroding and cannot sustain values and ethics of safe and respectable humanity.   Ã‚   The perception of increasing violent crime, often drug related, has gone along with a rise in anti-social behaviour: petty criminality such as vandalism on housing estates, or extreme rudeness, disrespect and lack of consideration for others. (Liddle Lerais 2006). We expect that all acts against children will come to book in accordance to the United Nations act that protects children against anti-socio behaviour on children (UN 2007). We are optimistic we will arrest and put behind bars those involved and successfully contain the problem. Sources (Liddle Lerais 2006) Europes social reality: pp 5 UNICEF United Nations (www.undp.com )

Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays

Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do. Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12. The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.