Press Statement Essay Example for Free

Press Statement Essay An approach to aspects of a child abuse investigation in a modern society using police and community cooperation (A reference to the media)   Ã‚   As traditional communities erode and our societies become more diverse, feelings of insecurity grow, fear of crime increases and questions of identity and citizenship come in question A threat on the safety of our children has culminated to an investigation into the cause and the socio-political aspects of the problem. Our law officers and the stakeholders of the social welfare are investigating and researching on various socio perspectives and trends that are described as possible factors leading to the problem. It’s not commonplace in this society to have incidents of child abuse and as such we are working towards stemming down any possible link and also address the problem collectively through arresting those perpetrating such crimes.   Ã‚   Out of every ten children in our community one of them has reported abuse or aggressive behaviour. 17% of the children report that their attackers were burly or sickly looking. 25% of the children are now afraid of venturing into the neighbourhood. The rate of these abuses has rose up with up to 11% which is a considerable rate.    We have checked on any psychopathic connections to the few cases that have been reported. We are also evaluating theories and investigating curtails that have suspect characters that are substance abusers and their possible involvement. We are comprehensively analyzing socio-economic factors as well as ideological issues which could be eliciting the problem. We believe some people might have ideologies which force them to think and argue that children rights and safety are not important. These ideologies result to hate against children. We also view childless individuals who have developed frustration and stress levels might be involved due to obsession with the idea of harassing other people’s children due to this frustration.      We are establishing stereotyping, class and other social factors which have negative impacts on children social groups. Apart from these theories we understand victimisation based on family and social feuds might victimise children. We are working on looking into any possibilities of parents, select social classes, estate neighbourhoods and school based feuds as being the cause of the problem. Some disgruntled parents or neighbours might be trying to settle scores, seek payment of a debt, drug money and illicit business dealings and other bad dealings gone sour might be causes. We are establishing all these theories so that we can close in on the perpetrators so that not a single aspect of the problem will result to unjust prosecutions or any victimisations.   Ã‚   As members of the society we understand that there are various socio-political aspects of crime pattern and jurisdiction that we have to flow and collectively approach when dealing with suspects. We assure the members of the society that we will not victimise or arrest any suspect without credible evidence on his involvement or connection. We understand and respect all human rights and abide by principles of justice. No suspect will be charged until investigations establish credible evidence of involvement. This will be done according to the law and we will emphasise on justice being administered in accordance to all penal codes as stipulated and comprehensively understood in the judicial system. We attribute rise in crime and related social anomalies to changes in economic structure are altering the pattern of regional inequalities (UNICEF 2006).    On the other hand we blame radical political changes on the faà §ade of some expression values, especially in the fourth estate. Too much exposure of various aspects of the judicial system acts to people with criminal intent has increased affableness to crime due to the knowledge and criticism on aspects of legislation and police action on the issues as well as the legal loopholes. We are encouraging more concise and distinctive media education and publishing in judicial and social values content so that we can have a responsible and safe society. We are sure that political dividing lines of class and religion are eroding and cannot sustain values and ethics of safe and respectable humanity.   Ã‚   The perception of increasing violent crime, often drug related, has gone along with a rise in anti-social behaviour: petty criminality such as vandalism on housing estates, or extreme rudeness, disrespect and lack of consideration for others. (Liddle Lerais 2006). We expect that all acts against children will come to book in accordance to the United Nations act that protects children against anti-socio behaviour on children (UN 2007). We are optimistic we will arrest and put behind bars those involved and successfully contain the problem. Sources (Liddle Lerais 2006) Europes social reality: pp 5 UNICEF United Nations (www.undp.com )

Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays

Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do. Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12. The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.

Submarine Escape Procedures

Michael Menor Professor Cady English 151 25 February 2013 Submarine Escape Procedures There are many catastrophes that can affect the operation of a submarine; fire and flooding can crimple a submarine completely if either is not resolved quickly. Submariners are trained to combat all forms of fire and flooding in different scenarios that are closely monitored in Submarine School. As a last resort, sailors are also trained in submarine escape in the very rare occasion that they must escape from the ship.Submarine escape is only effective at depths less than 600 feet; escape any greater depth would be impossible. Michael Menor deployed with two nuclear fast-attack submarines; the USS Santa Fe and the USS Albuquerque; during his four and a half year enlistment in the United States Navy. He is well versed in submarine escape and hopes that this will give you an understanding on how to escape from the depths of the sea. Every ship is equipped with two escape trunks, or hatches as some ma y call it; one forward and aft, both of which have similar dimensions and operation procedures.Each trunk is able to hold two escape personnel. The Submarine Escape Immersion Equipment; also known as a SEIE Suit; is a last resort option if a Deep Submergence Rescue Vehicle, or DSRV is unable to save personnel from a disabled submarine. The suit is a single piece construction capable of controlling pressure to prevent decompression sickness, or â€Å"the bends†, which is a side effect of rapidly ascending from ocean depths. Each suit is also equipped with a life boat that is contained within a pouch attached to the left hip.Familiarity with the escape hatch valves is not required; all operations are handled by personnel from within the ship. For the purposes of this procedure we will call these personnel â€Å"Supervisors,† since they are usually experienced supervisory personnel with the knowledge of operating the escape hatch. Depending on where the casualty, is you w ill always want to choose the escape trunk that is not in the affected compartment. Whether it is flooding in the forward compartment; your escape will be in the aft escape trunk in the Engine Room. The same pplies to a casualty in the aft compartment; your escape will be via the forward escape trunk. During this procedure you will be performing all actions from within the forward escape trunk. On the rare occasion that submarine personnel are not able to stop flooding in the engine room that leaves the ship sinking into the depths, and laid to rest on a sea shelf 500 feet below the surface. You will then need to don a SEIE suit by placing both feet into the suit and taking the zipper, which is placed on the outer side of the left leg and pulling this up until it is at your belly button.As you would put on a coat; place both arms into each sleeve equipped with rubber gloves and flip the hood onto your head. You must then pull on the zipper, which continues upwards centered on your c hest, and up to the hood. One common issue that can occur is the zipper getting stuck, or feeling as if it will not budge—remember that it was designed to keep water out of the suit—if this happens you will need to request the assistance of someone else.Now that you have the suit on you will need to make your way to the escape hatch ladder and climb into the 6 foot cylindrical space, which is only designed to hold two escape personnel; the two of you will be standing directly across from each other with your backs against the bulkhead. There is a charging hose attached to the left arm of your suit, attach this hose to the charging manifold on the bulkhead (wall) located to your left; the charging hose will inflate your suit to create a bubble barrier between you and the outside pressures of the ocean.Remember this is your source of oxygen, so continuing to keep the charging hose connected during your time in the escape hatch is crucial. As your suits are being charged please keep your feet away from the lower hatch as the Supervisors begin close and seal it. Once it is confirmed sealed a rush of water will begin to flood the hatch. Due to the buoyancy of your inflated suit you will begin to float; do not let this happen. To prevent this there is a handle to your right that you will be able to use to maintain your grip and keep you anchored safely.Supervisors will then pressurize the hatch to match the outside pressure outside of the hull. The first person that entered hatch will be the first one to escape; once the hatch is clear the second person will wait 30 seconds and follow to prevent getting entangled with one another. Since you are the lucky one to enter first, you will get to escape first. Supervisors will open the upper hatch; continue to maintain your grip until the upper hatch has reached its fully opened and locked position. Supervisors will use a wrench or hammer to knock on the lower hatch three times.This will give you the signal t hat the upper hatch is clear and you can escape. Release your grip from both the handle and the charging manifold. Allow the suit to take over as its positive buoyancy lifts you out of the hatch and upwards to the surface. The suit is designed to maintain proper atmospheric pressure for your safety during the ascent; as you will be traveling about 30 feet per second. Upon reaching the surface ensure that you are floating on your back, while in this position you need to reach into the pouch on your left hip and remove the life raft; pull on the yellow handle and allow the raft to self-inflate.Once inflated pull yourself onto the raft; during this time you can unzip the hood of your suit. The raft comes equipped with a drogue, water desalination kit, and equipment such as smoke signals, and flares to assist with your rescue. Congratulations on your successful escape; now you will wait for rescue personnel to find you and the others from your ship. At the surface it is highly recommend ed to regroup with other personnel from the ship and tie your rafts together. This will create a larger object for rescuers to spot during their search.

whalers and whales essays

whalers and whales essays Imagine a creature roughly ten times as long as your height, and about five hundred times your weight. Now imagine attempting to kill this animal with nothing more than a stick and with a sharpened steal tip while it violently dashes through the ocean beneath your feet. This sort of event was not uncommon for an ordinary man aboard and American whaling ship. They lived a life of unbearably long fits of boredom, of which could be broken up momentarily by life-threatening danger. The life style of whaling is so startling, that a classic American novel was written about the subject called Moby Dick, by Herman Melville. The book is fictional, but tells many truths about the lives of sailors, and the lives of the whales they hunted. Although whales are often mistakenly thought of as fish, whaling should never be compared to fishing. In truth, whaling was not just a job, but a war fought not only against giant beasts, but against fierce elements and time. American whaling did not begin with the colonists, but rather with the people who already inhabited the region prier to colonization. Native Americans are the people responsible for the beginnings of whaling in America. They only hunted whales inside the bays however, and did not share the more modern uses for whales. The Indians used them more for food, and their bones for tools (Currie 8). The English began hunting whales in America as early as the sixteen hundreds (Stimac). The whaling industry was an extremely profitable business, and this was due to how valuable whales actually were. Whales were hunted for many reasons, but the chief reason was for their oil. The oil produced by whales is created by melting the layer of blubber that covers their body. Once melted, the oil is a very precious fuel that was used to make candles and power lamps. Sperm whales were the most prized of all, because of the more wholesome oil found in their heads, called spermaceti. Whal...

Developing an Evalution Plan and Disseminating Results Research Proposal

Developing an Evalution Plan and Disseminating Results - Research Proposal Example But overcoming these hurdles will always give the satisfaction these changes usher in. Thus, it can be safely sound applying the above concept in the case of CHF patients whose major issue is non-compliance to physicians and preventive treatments that becomes a major stumbling block in combating this fatal disease. So formulating an implementation program to give the best care and medical treatment to such chf patients become imperative with active co-operation from all quarters involved. The role of organizations, medical experts, doctors, nurses, family and society in general has to be defined clearly and with clarity so that it can take a smooth course. Some of the ways to implement successful means to achieve this objective is discussed below. This major hurdle in efficient management of Population, Intervention, Comparison, Outcome and Time (PICOT) occurs mainly due to lack of awareness and noncompliance by patients of the physician’s instructions and medical regimen. ... nt in overcoming the maladies of non-compliance which itself is shaping into a dangerous disease, and how the medical community and society with its healthcare professionals can overcome the laxity of expertise into the subject experienced, leading to improvisation. Therefore the proper course of action is by implementing the much wanted changes. First and foremost priority has to be given in seeking ways for identifying the signs and symptoms associated with the chf syndrome, and after much deliberation it was safely concluded that facilitating a checklist which clearly specifies the signs and symptoms will go a long way to eradicate the trust deficit faced by patients and cause non-compliance as suggested in the article â€Å"Signs and Symptoms of Heart Failure: Are You Asking the Right Questions?† (Albert, 2012). The results indicated that this methodology boosts the confidence of patients, shedding their reluctant attitudes and raising the compliance level to a better degr ee Hence it would facilitate for appropriate decisions by care providers for a better overall outcome. â€Å"The checklist format prompted patients to report all signs and symptoms they were experiencing, rather than only those they thought were related to heart failure† (Albert et al. 2010). Various cause for non compliance which include factors like demographic indicators, the regimens of medication like side effects or the complexity associated with them, psychological problems, social and family attitudes as well as their concepts about self esteem becomes serious impediments in effectively combating the disease. In this scenario, there is a high relevance for compliance related interventions. The study, stresses the importance of this vital aspect. Here the findings suggest that educating

Do Americans Prefer a Divided Government Thesis - 1

Do Americans Prefer a Divided Government - Thesis Example The matter significantly reverberates as a political theme especially when national election comes. A substantial number of electorates perceived that the present government will not reflect a divided government because President Barrack Obama inspires a one-party rule. For them, this is harmful to democratic system. Everyone was in a political hodge-podge whether or not divided government creates a necessary condition for check and balance in governance? Under one dominant party, can President and his bureaucrats sustain transparent and accountable government effectively to sustain stability? Will the Supreme Court, filled with legal luminaries, be able to check a ruling party well? Or is it necessary to maintain divided government to encourage people to be able to objectively look at issues, governance and political decision-making? The question can go on endlessly as substantial number of Americans perceived that this present administration is enjoying a free rein with his busines s in foreign policy and relations at his volition although some Republican claimed that they maintain significant influence to prevent some of the president’s foreign policy initiatives. This is a qualitative study that aims to explore how many would prefer divided government from 50 select respondents that are randomly chosen by this researcher and to know reasons or causes about their preferred/inclination with divided government. Respondents’ opinion will be gathered through an online survey questionnaire which will be consolidated using monkeysurvey, an online method of generating responses which will be saved in a data base and will be used as bases for analysis in this study. Modern sociologists have varying perceptions about Americans inclination to favor or to disagree on divided government. Republicans for instance use a divided government as a mechanism and as a power to wield opposition against the